Justicia Shipena
The European Union delegation to Namibia has invested N$1 million to support local crafters in the Khomas and Zambezi regions.
This investment was made through the EU-Namibia Craft Project, under the Cultural Relations Platform.
In this regard, 11 elected artisans took part in a workshop at the Penduka Training Centre in Windhoek.
The training focused on product development, pricing, packaging and storytelling.
Artisans gained hands-on experience in turning their ideas into market-ready products, especially in jewellery, beadwork and corporate gifts.
“This workshop has helped build those foundations. We are investing N$1 million to support local crafters in the Khomas and Zambezi regions. The workshop helps artisans build confidence, refine their products and open new markets for their work,” said Ian Dupont, Deputy Head of Mission of the EU Delegation, during the closing session.
Before the workshop, participants showcased and sold their handmade goods at the recently ended Ae //Gams Arts and Cultural Festival in Windhoek.
With support from the City of Windhoek and the EU Delegation to Namibia, artisans set up stalls, met visitors and held mini craft sessions.
“The training is not just about what artisans can make. It is about how they think about their craft, how they price and package them and, most importantly, how they share their unique stories. This is about building sustainable businesses based on culture and creativity,” said Annie Symonds, senior lead consultant for the workshop.
“This is the first time I’ve received real support to turn my ideas into products that can sell in shops. I’ve learnt so much already. Thank you for the experience of a lifetime,” said Jason Hangara, one of the participants.
The workshop was facilitated by Anabel Loubser, Gabi Woker and assistant Klara Loubser.
Key partners include the City of Windhoek, the Namibian Arts Association, Penduka Village, and Emergo Communications.
The next round of training will take place in the Zambezi Region in June 2025.
It will focus on business development and a “training of trainers” workshop in pottery, basket weaving, wood carving and textiles.
The EU also plans to partner with academic institutions and craft centres to ensure long-term support and knowledge sharing.
The EU-Namibia Craft Project is part of the EU-funded Cultural Relations Platform launched in 2020.
It aims to support creative industries and help artisans grow, innovate and share their work with wider audiences.
