Allexer Namundjembo
Premium Namibian beef will soon feature on the menus of Block House restaurants across Germany.
The Namibia Investment Promotion and Development Board (NIPDB) announced the development yesterday, describing it as a milestone for the country’s agricultural exports and its growing role in international beef markets.
Namibian beef is known for being free-range, grass-fed, and sustainably produced on the country’s farmlands.
Namibia remains the only African country approved to export beef to both the United States and the European Union.
After two and a half years of preparation, Namibian rump steak will be served as a monthly special at all 42 Block House restaurants in Germany starting 20 September 2025.
The steakhouse chain is part of Eugen Block Holding GmbH, which also operates Jim Block burger outlets.
“Namibian beef stands out not only for its quality but also for the values behind it, being free-range, grass-fed, high animal welfare factors and sustainably produced. We are proud to have helped bring this exceptional product to one of Europe’s most respected restaurant groups,” said Valentin Külbs, managing director of South Trade GmbH, which facilitated the agreement.
The supply deal was concluded in partnership with Namibian beef producers, South Trade GmbH, and Eugen Block Holding GmbH, with support from NIPDB.
The initiative forms part of NIPDB’s strategy to promote Namibian products globally.
“We are always looking to offer our guests something special. Namibian beef brings both quality and a compelling story of origin. It’s a perfect fit for our brand and our customers,” said Markus Gutendorff, CEO of Block House Restaurantbetriebe AG.
Namibia exports beef to several African countries, with South Africa being the largest market, followed by Angola.
According to Meatco, Namibia exported 1 800 tonnes of beef from 18 156 cattle by the end of May 2025.
Most live cattle were exported to South Africa, with a smaller portion going to Angola.
Beyond Africa, Namibian beef reaches the European Union, Norway, China, the United Kingdom, and the United States.
