Staff Writer
Namibia has moved forward with the development of a formal Brand Namibia strategy aimed at shaping how the country presents itself to the world.
The initiative is led by the Ministry of Information, Communication and Technology under minister Emma Theofelus. It seeks to strengthen Namibia’s international standing and position the country as a destination for tourism, trade and investment.
A two-day strategy development workshop was held in collaboration with the Namibia Investment Promotion and Development Board. The session brought together stakeholders to help define a national brand that reflects Namibia’s people, values and offerings.
O&L Leisure hosted the workshop at Midgard and sponsored the venue, catering and accommodation arrangements for the delegates.
Marketing general manager at O&L Leisure, Maryke van Lill, said the initiative could have a strong impact if properly implemented.
“We are acutely aware of the immense potential a well-executed national brand holds for Namibia and we are excited about what lies ahead if it is implemented with the intent and commitment it deserves,” she said.
Van Lill linked the national brand to tourism and investment.
“Tourism and investment are intertwined. A tourist might become an investor, having experienced a destination first-hand, identified its opportunities, and fallen in love with what it has to offer. Brand Namibia has the potential to unlock both, creating a virtuous cycle of visits, investment, and growth that reaches every corner of the country,” she said.
The Brand Namibia strategy aims to give the country a clearer and more consistent identity in international markets, while encouraging Namibians to take ownership of its national narrative.
