24
Sep
Staff Writers Nedbank Group chief executive Jason Quinn says marketing must be seen as central to business growth. He noted that marketing has shifted from being a back-office function to a driver of trust, brand equity, and long-term value. He cautioned against cutting marketing budgets during tough times, asking whether reducing visibility and customer engagement could ever solve business challenges. Quinn was speaking at the Nedbank Integrated Marketing Conference (IMC) 2025 in Johannesburg, South Africa. The event drew over 3 000 delegates in person and online and featured more than 20 speakers under the theme 'Marketing is Business'. Nedbank Namibia…
