Chinese car brands making inroads

Both China and Sweden sold 33 vehicles each in April showing that Chinese brands are making inroads with their competitive pricing and improving quality, while Swedish brands attract consumers with their safety features and innovative designs.

France’s 13 vehicle sales suggest a smaller but stable market segment, whereas Indian vehicles, with 18 units sold, cater to budget-conscious buyers. English vehicles have a minimal presence, with only six units sold, indicating limited preference or availability in Namibia. No Italian vehicles were sold during this period.

Simonis Storm Securities said in a report in April, vehicle sales in Namibia fell to 899 units, down from 1 451 units in March and 1 004 units in April 2023, marking the lowest monthly sales recorded this year. This represents a negative growth rate of 38% month on month and 10,5% year on year.

The decline in sales was primarily driven by commercial vehicles, contributing to the overall drop compared to the previous month, the report said.

Out of the 899 vehicles sold in April, dealerships acquired 887 units, while rental agencies purchased 12 units, which constituted only 1,3% of the total monthly sales. Additionally, all vehicles sold to rental agencies were Toyota passenger vehicles, with no sales recorded to government agencies.

Light commercial vehicles (LCVs) dominated with 433 units sold, indicating robust business and trade activities. Passenger vehicles follow closely with 411 units. The sales of extra heavy commercial vehicles (XHVs) at 39 units, along with medium (MCVs) and heavy commercial vehicles (HCVs) at 10 and four units respectively, suggest ongoing investments in infrastructure and industrial sectors. Moreover, only two buses were sold during this period.

Analysis of vehicle sales by country of origin in April, shows a strong preference for Japanese and German vehicles in Namibia. Japanese brands, led with 574 units sold, capturing 63,8% of the market share with Toyota being the most preferred brand. Germany follows with 114 vehicles sold, reflecting the admiration for German engineering and performance, with Volkswagen and Mercedes Benz being the leading brands.

South Korea comes in third, with 55 vehicles sold (6,1%), indicating the appeal of their modern designs and advanced technology, primarily from Kia. American vehicles, with 53 units sold, also have a significant presence, largely driven by the popularity of Ford.

Both China and Sweden sold 33 vehicles each, showing that Chinese brands are making inroads with their competitive pricing and improving quality, while Swedish brands attract consumers with their safety features and innovative designs.

France’s 13 vehicle sales suggest a smaller but stable market segment, whereas Indian vehicles, with 18 units sold, cater to budget-conscious buyers. English vehicles have a minimal presence, with only six units sold, indicating limited preference or availability in Namibia. No Italian vehicles were sold during this period.

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