Judith Wilhelm
Coca-Cola brought back its popular “Share A Coke” campaign to Namibia, aiming to reconnect people through shared moments and meaningful experiences.
The new campaign, titled Share A Coke Namibia, began with a vibrant launch under the theme “Painting Namibia Red.”
According to Faith Nehanda, Coca-Cola Namibia’s Senior Manager for Frontline Marketing, this phase saw Coca-Cola transforming urban spaces with bright red campaign installations and rolling out in-store activities to get consumers excited.
“This campaign is not just about a drink.It reminds us that memories happen when we come together and experience the real magic of human connection; those spontaneous moments of laughter, stories, and genuine connection, shared over a Coca-Cola can, make life so special,” said Nehanda.
As the campaign entered its second phase, Coca-Cola partnered with Kosmos Fees to reach more Namibians.
Media personalities and influencers were invited to share their experiences of the festival while engaging the public through ticket giveaways and radio competitions.
Listeners could win access to Kosmos Fees and take part in sharing the campaign’s message of connection.
“In today’s digital world, it is important to celebrate the unique bonds of friendships and celebrate this important human connection,” said Nehanda.
To help keep the momentum going, Coca-Cola has launched a third phase called “Keeping the Connection Alive.”
This part of the campaign involves continued radio engagement and a presence at Coke Fest, where sustainability will be a key focus. Coca-Cola will encourage recycling and promote environmentally responsible practices.
The campaign also includes an interactive digital experience, the Share a Coke Memory Maker.
Through this platform, people can create and share personalized memes and videos with friends and family.
The online hub features templates from popular content creators and allows users to customize their content while enjoying their favourite beverage.
Since its original global launch in 2011, when Coca-Cola replaced its logo with popular first names on bottles and cans, the campaign has aimed to create personal and memorable interactions.
At live activations happening across the country, people can create their own custom Coke cans on site, further strengthening the personal touch and emotional connection the brand is aiming for.
Coca-Cola hopes this campaign will drive excitement, inspire community spirit, and encourage Namibians to share the simple joy of spending time together.
“Look for personalized Coca-Cola bottles in store and get ready to share the magic with your crew,” said the company in a statement.
