The Communications Regulatory Authority of Namibia (Cran) recently hosted its first Digital Transformation and Entrepreneurship Breakfast Session, an event that highlighted technology’s role in advancing entrepreneurship across the country.
Cran’s chief executive officer, Emilia Nghikembua, said starting a business is never easy and requires resilience, strategic foresight, and commitment.
“The journey of entrepreneurship is often filled with challenges, uncertainties, and hurdles, but it also offers immense opportunities for growth, impact, and economic development,” she said.
She noted that success begins with clarity of purpose, sound financial management, and a clear understanding of what one seeks to offer. She stressed the importance of strong customer service, continuous personal development, and adaptability to changing markets and technologies.
Nghikembua said technology is not only a tool but also a catalyst for entrepreneurship. By adopting emerging technologies such as artificial intelligence and the Internet of Things, businesses can improve competitiveness and efficiency.
“AI can personalise customer experiences, automate processes, and provide data-driven insights, while IT enables smarter products, optimised operations, and improved customer interactions,” she said.
She added that automation tools such as customer relationship management systems, project management software, and digital accounting platforms help boost efficiency, reduce costs, and allow entrepreneurs to focus on growth and innovation.
Namibia has made progress in digital connectivity, with 4G coverage now reaching 91% of the population. Broadband connectivity supports business operations, online learning, skills development, and access to global markets.
Secure web hosting services enable online businesses and digital transactions, while community broadcasting continues to promote local enterprises, create jobs, and strengthen community engagement.
Nghikembua also pointed to the role of low Earth orbit satellite connectivity in bridging gaps in remote and underserved areas.
“This technology promotes inclusivity by ensuring that all Namibians, regardless of geographical location, have access to business opportunities, e-government services, and digital resources. It ensures no one is left behind in the digital economy,” she said.
She urged entrepreneurs to embrace innovation, make use of digital tools, and stay committed to their vision.
“The future of entrepreneurship in Namibia is digital. With the right strategies and support, we can all thrive in this exciting new era,” Nghikembua said.
