Niël Terblanché
The Minister of Home Affairs, Immigration, Safety and Security Lucia Iipumbu has called for the elevation of the Oshakati Totem Expo to a national and international platform, saying the annual event holds the potential to drive economic growth and preserve cultural heritage.
Speaking at the official opening of the 2025 Oshakati Totem Expo on Saturday at the Oshakati Independence Stadium, Iipumbu described the event as more than just a celebration of tradition.
She referred to the tenth edition of the expo as a platform for economic activity, cultural exchange, and social unity.
Iipumbu commended the Oshakati Town Council for hosting the Expo and described it as an example of how local authorities can preserve culture while also creating opportunities for economic development.
“Every local authority in Namibia, whether large or small, should make it a priority to host trade shows and exhibitions,” she said.
According to the minister, such events stimulate local economies, promote tourism, empower small businesses, and attract investment.
She urged the town of Oshakati to live up to its slogan, the commercial centre of the North, by investing further in infrastructure and promoting a business-friendly environment.
“Oshakati must also explore digital tools, public-private partnerships, and regional collaboration to expand the impact of this particular expo,” she said.
Turning her attention to youth participation, Iipumbu expressed appreciation for the involvement of young people as exhibitors and entrepreneurs.
She encouraged parents and guardians to expose children to events such as the Totem Expo from an early age.
“Every young person who attends the Totem Expo should know what totem he or she belongs to,” she said.
She also called on traditional authorities to use their influence to increase community participation.
“Your presence and support are essential. Mobilise villages and households to embrace this event not just as a spectacle, but as a celebration of who we are as a people,” she told the assembled leaders.
Calling for national unity in supporting cultural initiatives, Iipumbu said: “When we promote each other’s growth, we promote Namibia’s growth. Unity is our strength, economically, culturally, and socially.”
