Staff Writer
Thirty youth micro-entrepreneurs participated in a full-day content creation and social media masterclass hosted by the Youth Opportunity (YO!) Pillar in partnership with MultiChoice Namibia on Friday.
The session, themed “Passion to Pixels to Profit,” focused on building digital content strategies, brand identity, and platform monetisation.
The hands-on training aimed to equip young entrepreneurs with practical tools to grow digital brands and generate income in Namibia’s evolving online economy.
The event combined technical learning with creative insight, teaching participants to turn audiences into customers, use AI tools for faster content production, build strong brand identities, and understand legal and ethical responsibilities online.
Betty Sibeso, chief creative officer at Beso Media, led a session on content strategy.
“The best way for a founder to show up online is to be as authentic as the solutions they offer,” she said.
Sibeso explained that content strategies are more than just posting; they include defining themes, captions, goals, and target audiences.
“Without a content strategy, you’re just posting and hoping something sticks,” she added.
“With a strategy, you’re building with purpose, consistency, and clarity.”
Nrupesh Soni, founder of Facilit8 Namibia, introduced AI tools that save time while maintaining quality.
He advised participants to focus their efforts on two or three platforms aligned with their customer base.
He recommended tools like Buffer, Later, Meta Suite, and Crowdfire for scheduling content, and shared free analytics tools, including Google Trends, Social Blade, and Meta Business Suite, to help participants track performance.
Paulo Coelho, founder of FoxGlove Digital, spoke on brand identity.
“A strong brand isn’t just what you post, it’s the experience you build around your story,” he said. He encouraged entrepreneurs to define their narrative. “We value things in the way we perceive them, and so we have the power to decide what narrative we put behind our brand,” he said.
Mufaro Nesongano, executive for communication and consumer relations at the Communications Regulatory Authority of Namibia (Cran), focused on legal compliance and ethical content.
He reminded attendees that digital content must be realistic, honest, and fair, and must protect minors.
“It’s vital to follow key principles for social media because one post can harm your business or break the law,” he cautioned.
This was the first of two regional masterclasses planned for 2025, with the next scheduled for the Erongo Region in August.
The programme is supported by Big Win Philanthropy, which promotes scalable youth empowerment and long-term development.
The initiative forms part of the One Economy Foundation’s efforts to position young content creators at the centre of Namibia’s digital transformation while narrowing opportunity gaps and building an inclusive entrepreneurial environment.
