Staff Writer
MTC has invested more than N$30 million in sponsorships, with 13 current beneficiaries valued at N$19.3 million.
The figures were shared during a sponsorship beneficiaries engagement workshop hosted by MTC in Windhoek on 16 February 2026.
The workshop brought together sponsored partners for discussions on governance, brand alignment and sponsorship management. The session formed part of MTC’s efforts to strengthen accountability and improve the impact of its sponsorship portfolio.
Representatives from the company’s events, communications, marketing and sponsorship departments provided guidance on brand management, media engagement, marketing alignment and financial processes linked to sponsored events.
MTC currently supports 13 beneficiaries with a total sponsorship value of N$19.3 million. When combined with other commitments, the company’s total sponsorship investment exceeds N$30 million. The funding supports sport, arts, culture and community development initiatives across Namibia.
MTC chief brand, marketing, communications and sustainability officer Tim Ekandjo addressed the beneficiaries and stressed the importance of governance, ethics and social impact.
He said MTC is honoured to partner with organisations that have built strong brands in their fields. He added that these partnerships come with rules and responsibilities to ensure regulated relationships.
Ekandjo encouraged beneficiaries to focus on impact. He said MTC aims to invest in initiatives that change lives, empower youth and contribute to building a Namibia future generations can be proud of. He urged beneficiaries to collaborate, create synergies and strive for excellence.
He warned against complacency and said sponsorship should not be viewed as an endpoint but as an opportunity for growth, inclusivity and extended impact beyond individual organisations.
The engagement highlighted MTC’s approach to sponsorship as a partnership based on accountability and shared responsibility.
