Justicia Shipena
Mobile Telecommunications Limited (MTC)’s corporate affairs and sponsorship manager, John Ekongo, says there is a need to promote platforms that nurture aspiring talents in the fashion and lifestyle industry.
He adds that such initiatives can drive innovation and elevate Namibia’s creative sector.
“The advancement of the fashion and lifestyle industry hinges on unified efforts to promote platforms that empower aspiring talents. When we aid platforms that encourage creativity, innovation, and partnership, we are unlocking the full potential of emerging designers, artists, and entrepreneurs,” Ekongo said at a sponsorship handover ceremony on Tuesday.
During the ceremony, MTC announced a one-year sponsorship worth N$250,000 for the 2025 Simply You Magazine Lifestyle and Fashion Awards (SYMLFA). The deal grants the telecommunications company naming rights to the event.
“A platform such as SYMLFA is vital for cultural expression, promoting the creative arts through fashion and enriching our cultural landscape,” Ekongo added.
Ekongo reaffirmed MTC’s belief that investment in creativity drives job creation, economic diversification, and cultural expression.
“We are therefore proud to be aiding an industry that embraces harmony and celebrates arts and cultural diversity while recognising our oneness. We believe that supporting initiatives of this nature not only forms a vibrant ecosystem that inspires constant innovation but also encourages the economic pursuit that lies in the fashion and lifestyle industry.”
SYMLFA creative director, Helena Shigwedha, expressed gratitude for MTC’s continued partnership.
She said that since its inception, MTC has not only been a sponsor but has supported SYMLFA with exceptional commitment and generosity.
“Their support has gone beyond financial assistance; they have provided credibility, visibility, and encouragement that fuel both present and aspiring creatives in our beloved Namibia,” she said.
Shigwedha added that MTC’s backing reflects a deeper commitment to the country’s creative economy.
“This support is not just about events or accolades; it is about building an industry. It is about creating platforms where stylists, designers, content creators, models, photographers, make-up artists, and fashion entrepreneurs can dream boldly, be recognised, and be seen.”
Now in its eighth year, SYMLFA continues to celebrate Namibian excellence in lifestyle, fashion, and creativity.
The 2025 edition will take place on 25 October in Windhoek under the theme “Namibian Excellence: Black Tie and Diamonds”.
Caption
Helena Ngaifiwa and Helena Shigwedha of SYMLFA pictured with MTC corporate affairs and sponsorship manager John Ekongo during the announcement of MTC’s N$250 000 one-year commitment to the Simply You Magazine Lifestyle and Fashion Awards.
- Photo: MTC
