Staff Writer
MultiChoice, part of CANAL+ SA, has announced that the Showmax streaming service will be discontinued following a review of its streaming operations.
The decision was taken by the Showmax Board of Directors as the company reassessed its position in the global streaming market.
MultiChoice said the review focused on financial sustainability and investment priorities in a competitive and capital-intensive streaming environment.
The company noted that the Showmax business has recorded substantial annual losses that are no longer sustainable.
“The decision to phase out Showmax reflects our focus on building a sustainable, competitive business for the long term in an increasingly demanding global streaming environment,” said MultiChoice Namibia managing director Roger Gertze.
MultiChoice said the closure of the platform will not lead to job losses.
“The decision to discontinue Showmax services will not involve any retrenchments. The group will be engaging and supporting employees through various transition options. This evolution is also consistent with the ambition of MultiChoice, a CANAL+ company, to deploy its in-house large-scale streaming platform capable of meeting the expectations of African and international consumers,” Gertze said.
CANAL+ said it will continue investing in content for MultiChoice subscribers, as well as in technology and partnerships in the African entertainment market.
The company said details about future content offerings and platform developments will be announced later.
“We want to reassure our Showmax subscribers that they are our priority as we evolve our services to deliver a superior streaming experience,” Gertze said.
Caption
The Showmax service will be discontinued following a review of its streaming operations.
- Photo: Contributed
