Justicia Shipena
More than one million tourists visited Namibia in 2024, showing a strong rebound for the country’s tourism sector after years of Covid-19 disruptions.
The Ministry of Environment, Forestry and Tourism reported 1 257 093 arrivals, an increase of 45.5% compared to 2023.
A separate inbound tourism report also shows that total foreign arrivals reached 1 444 174, reflecting a 37% rise and renewed global confidence in Namibia as a travel destination.
Launching the tourist statistical report 2024 in Windhoek on Wednesday, environment and tourism minister Indileni Daniel said the growth reflects the sector’s resilience.
“This increase in tourist arrivals is a powerful indicator of the sector’s resilience, and it demonstrates our industry’s exceptional strength in overcoming unanticipated external shocks,” she said.
She added that the recovery now stands at nearly 79% of pre-pandemic levels, when arrivals reached 1.59 million in 2019.
South Africa remained Namibia’s main source of tourists, making up 38.5% of all visitors. Angola, Botswana, Zambia and Zimbabwe were the other leading African markets. Germany led the overseas markets with 8.8% of arrivals, followed by the United States, the United Kingdom, France and the Netherlands.
The report shows that 47.5% of tourists came to Namibia for leisure, while 15.8% arrived for business.
The ministry says these patterns confirm that natural attractions, wildlife and open landscapes continue to drive international interest.
Daniel said the ministry is strengthening long-term planning to support sustainable growth.
She announced that the National Tourism Spatial Development Master Plan is nearing completion and will guide the spatial development of tourism.
“As an industry, let us remain resolute in our collective endeavour to ensure that Namibia remains a treasured destination,” she said. She urged stronger digital marketing and efforts to promote year-round travel to reduce seasonal fluctuations.
The ministry’s inbound tourism report, compiled from arrival and departure data collected at 32 official entry points, offers detailed insights into travel behaviour.
It includes information on nationalities, length of stay, purpose of the visit, and travel patterns to support planning and investment decisions.
The executive director within the line ministry, Sikongo Haihambo, also highlighted the importance of accurate data.
“Robust statistical systems are crucial for measuring progress, informing development plans and ensuring that Namibia’s tourism growth remains inclusive and sustainable,” he said.
Caption
Environment and tourism minister Indileni Daniel launched the 2024 Tourist Statistical Report on Wednesday.
- Photo: MEFT
