Namibia Breweries Limited (NBL) has entered into a strategic partnership with Red Bull, becoming the official distributor of the energy drink in Namibia.
The move combines Red Bull’s global brand strength with NBL’s local distribution network and experience in the beverage industry.
The partnership aims to strengthen Red Bull’s presence in Namibia while creating new opportunities for retailers and consumers.
NBL will manage the entire distribution process to meet Red Bull’s international standards and adapt to local market conditions.
In a joint statement, the companies said the partnership reflects their shared commitment to sustainability, innovation and operational excellence.
It also aims to build a value chain that supports retailers, protects margins, and delivers long-term benefits for all stakeholders.
“Partnering with Red Bull allows us to bring an iconic global brand closer to Namibian consumers. With our distribution expertise and local insights, we aim to deliver products efficiently, expand choice, and create value for retailers and communities across the country,” said Waldemar von Lieres, managing director of NBL.
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Waldemar von Lieres
