24
Nov
Adolf Kaure The world has transitioned, and we now find ourselves in the fourth industrial revolution. With this has come a shift in many industries, especially with Artificial Intelligence (AI) coming to the fore. We cannot find out from the fact that these industries include journalism and public relations. With this shift there are several questions which need answers, especially if you happen to be a media practitioner or public relations officer (PRO). Questions like: what does this transition look like and how will the transition to artificial intelligence affect the work of journalists and PROs? More importantly, how does…