Bank Windhoek leading Namibian brand surge

Martin Endjala

Bank Windhoek continues to make strides in impacting community lives, driven by its aspirations in collaborating with its partners, has proven to have positively impacted the community through Its various interventions in which the Bank has reaffirmed that it is fully committed in providing an inclusive satisfactory living standards for its clients and its community.

Bank Windhoek’s Head of Brand Marketing, Carmen-Rae Bridgens, said this during the Brand Africa recognition of Bank Windhoek, as the most Admired Namibian Financial Services Brand, at an annual event hosted in Windhoek, which unveiled the leading brands in Namibia for 2022. Bank Windhoek also scooped the same accolade in 2021. Brand Africa worked in partnership with TBWA Paragon.

Bridgens said it is a privilege to receive the second Brand Africa “Africa’s Best Brands” recognition.
“As a proudly Namibian brand, we celebrate this award with our staff, our customers and all Namibians, by whom we are inspired.

She adding that working together shows, they are able to continue making a positive impact in the communities in which the bank operates.

Additionally, the Bank is inspired by the African Union Agenda of 2063, working towards an integrated, peaceful, and prosperous Africa. Brand Africa was established in 2009 to drive trade across the African continent and grow African economies.

In its twelfth year, the Brand Africa “Africa’s Best Brands” recognition is based on a comprehensive survey conducted by GeoPoll, a pioneer in remote, mobile-based research in Africa, Asia, and Latin America. Since 2011, Brand Africa has surveyed and ranked the most admired brands in Africa.

The rankings are based on a Pan-African survey covering over 25 countries which collectively account for an estimated over 85 percent of Africa’s population and 85 percent of the continent’s Gross Domestic Product.

The results are published annually in a comprehensive cover story by African Business, the award- winning Pan-African magazine for business decision-makers

By Observer