Namibian brands recognised in Africa

Martin Endjala
MTC and Telecom won the number one overall telecommunications, while NBC won the overall Media, Namibmills (#1 Consumer), Bank Windhoek (#1 Financial Services), Mshasho (#1 Apparel), Nammilk (#1 non-alcoholic beverages) and Windhoek Lager (#1 alcoholic beers) are the leading Namibian brands by category. MTC was also named the Number One brand that symbolizes African pride.

The local results edition follows the global release of the 12th annual Brand Africa 100: Africa’s Best
Brands 2022 rankings of the Top 100 most admired brands in Africa which was unveiled on 25th May
2022, Africa Day, in Lagos, Nigeria.

During the Africa event in Lagos, Nike, the American sports and fitness brand, scooped the overall Most Admired Brand in Africa for the 5th consecutive year, while Nigeria’s GT Bank was rated the number one financial services group for the third year running with South Africa’s DsTV and MTN walking away with the overall Best Admired Media and African Brand awards respectively.

Namibian brands seem to be making strides on the African market as they scooped various awards during a similar Brand Africa event held this week in Windhoek. The brand Africa believes in celebrating and recognizing African brands as a way of celebrating Africa’s best brands.

Aliko Dangote, Africa’s richest man, took the overall most admired brand that symbolizes African pride in Namibia, the Number One brand overall is Germany’s Adidas, South Africa’s DSTV the Number African and media and brands, and FNB, is the #1 financial services brand and a brand that symbolizes African pride.
James Mnyupe, Commissioner of the Green Hydrogen Council, Tim Ekandjo, Chief Human Capital and Corporate Affairs Officer, MTC and Lazarus Jacobs, Executive Director, TBWA Paragon were also honoured with Africa Brand Leadership awards for their sustained exceptional and inspired leadership in business, industry and public sector respectively, that has contributed to success of Made in Namibia brands and initiatives.

“As we emerge out of the pandemic and Africa seeks to assert itself, the rise and growing diversity of
local brands are very inspiring and bodes well of an African renaissance led by competitive world class African brands country by country,” says Thebe Ikalafeng, Founder and Chairman of Brand Africa and Brand Leadership.

The chairman said that he recognises that while the rebound in African brands is notable, the results will not be sustainable without committed and inspirational leadership. In 2022, Brand Africa recognised those leaders who are the catalyst for growth of Made in Africa and in particular, Made in Namibia in business, marketing and communications industry and in public service.

Brand Africa’s Namibia chairman and TBWA Paragon Executive Director, Lazarus Jacob concurs saying that this is an exciting initiative and the third year in a row they are intentionally, and independently identifying and celebrating Namibia’s Best Brand and creating a platform for them to be celebrated everywhere.

Adding that it’s a principle of charity starting at home with Africans celebrating Africans and Africa
Meanwhile, the Director of Research, GeoPoll Bernard Okasi, which has been the lead data collection partner since 2015, emphasized that, with an increased number of countries and greater sample size this year, more than ever, and especially during the pandemic, mobile proved to be the effective tool for us to reach and access respondents across the continent.

Karin Du Chenne, Chief Growth Officer Africa Middle East for Kantar, which has been the insight lead for Brand Africa since inception in 2010 stated that, “despite volumes of brands analysed as a results of increased sample size in terms of respondents and countries, the survey continues to yield a very
consistent picture of brands and trends that are transforming the continent.”

“Now in its 12th year, every year on or around Africa Day, 25 May, Brand Africa releases the results of the survey on the most admired brands in Africa based on a survey across 29 countries that represent as much as 85 percent of the continent’s GDP and population” Du Chenne highlighted.

The 2022 survey was conducted between March and April 2022 and yielded over 80,000 brand mentions and over 3,500 unique brands.

In recognizing brands that drive the growth, reputation and competitiveness of nations, Brand Africa
was established in 2010 as a brand-led non-profit intergenerational movement to inspire a brand-led
African renaissance. Its goal is to drive a brand-led transformation of the continent’s brand, image and wealth.

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