12
Jul
Martin Endjala Today’s consumers are redefining the next normal for the African credit market while they also have new digital demands, heightened experiential expectations, and evolving purchasing and repayment behaviours. This means forward-focused lenders are increasingly being challenged to respond in new and creative ways simply to stay competitive. This evolution in the consumer credit space is taking place against the backdrop of African economies experiencing a mixed post-pandemic recovery, as each country adapts to current conditions and strategizes for the future. External headwinds, such as the effects of global conflicts and inflationary pressures continue to pose a challenge to…