Southern Africa

Southern Africa: rethinking the media sustainability models in the post-COVID-19

Southern Africa: rethinking the media sustainability models in the post-COVID-19

Admire Mare As the world is ceased with trying to find a lasting solution against the deadly coronavirus (code-named COVID-19), the media industry in particular has been negatively affected by the state of disaster (emergence) and locked down measures put in place by governments across the globe. All of sudden the oxygen of the [print] media industry, which includes advertising, events and newspaper sales, have been extinguished. Some corporates have moved in quickly to suspend or even terminate their advertising contracts during the lockdown period. Others have had to move their adverts to platform companies and online newspapers in anticipation…
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