Digu //Naobeb

Tourism Board eyes digital marketing strategy for revenue recovery

Tourism Board eyes digital marketing strategy for revenue recovery

Tujoromajo Kasuto THE Chief Executive Officer (CEO) of the Namibia Tourism Board (NTB), Digu //Naobeb, says the recovery strategy for this financial year is more premised on digital marketing for which a new website is under development for launching in March. On how financial matters are going after NTB last year ran out of money to pay salaries and upkeep as of last November, he says the Government has offered an additional N$ 8 million for the current financial year ending March 2022, which will keep the operations going till then. For the 2022/2023 financial year he says the NTB…
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COVID-19 hits NTB revenues

COVID-19 hits NTB revenues

By Maria Hamutenya THE COVID-19 pandemic devasted Namibia’s tourism sector to an extent that the Namibia Tourism Board (NTB) only generated N$3 million in levies from October 2020 to March 2021. NTB chief executive officer Digu //Naobeb said this is a massive drop compared to N$17 million the board between October 2019 and March 2020, before the onset of the pandemic. “During that period, our revenue was N$17 million, and compared to the period from October 2020 to March 2021 we only made N$3 million. We are short by N$14 million,” he said. //Naobeb said the situation has been compounded…
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Tourism sector crisis deepens as international arrivals dry up

Tourism sector crisis deepens as international arrivals dry up

Helena Johannes Namibia Tourism Board Chief Executive Officer (CEO), Digu Naobeb, has revealed that income flow from the tourism sector is still very weak regardless of the opening of boarders and relaxed COVID-19 measures. “The fact that the country has not seen much uptake by international travelers for holiday purposes is mainly driven by the fact that Namibia’s main source markets are going through a second wave after the borders were opened,” Naobeb said. “Namibia will surely, for now, rely on domestic and regional tourism from our neighboring countries, particularly South Africa, who opened its borders, and Botswana is also…
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Govt fails own tourism rescue deadline

Govt fails own tourism rescue deadline

Andrew Kathindi The government is yet to pronounce itself on the protocols for the tourism revival initiative, a day before the sector is supposed to open up. Last month, as part of measures to migrate to Stage 4 of the state of emergency and save the tourism sector, President Hage Geingob announced that Government in collaboration with the Tourism and Hospitality sector will conduct a targeted International Tourism revival initiative between 15 July to 15 August 2020. However, nearly a month on, and following detailed consultations with the industry, the government has yet to give the green light to open…
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